Behavioral response to online pricing : empirical and managerial insights

Gurumurthy Kalyanaram, Gordhan K. Saini, Suresh Mony and N. Jayasankaran

Year of publication:	2022
Authors:	Kalyanaram, Gurumurthy ; Saini, Gordhan K. ; Mony, Suresh ; Jayasankaran, N.
Subject:	Asymmetric price response \| Customization of pricing \| Digital marketing \| Dual entitlement theory \| Ecommerce \| Online marketing \| Online pricing \| Perception of (un)fairness in pricing \| Personalized pricing \| Pricing \| Prospect theory \| Preismanagement \| Pricing strategy \| Online-Handel \| Online retailing \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour \| Electronic Commerce \| E-commerce \| Prospect Theory \| Preis \| Price

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