Behavioral response to price : data-based insights and future research for retailing
Year of publication: |
2022
|
---|---|
Authors: | Kalyanaram, Gurumurthy ; Winer, Russell S. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 1, p. 46-70
|
Subject: | Asymmetric effect and loss aversion in pricing | Data-based insights | Latitude of price acceptance | Perception of fairness in pricing | Reference price | Preismanagement | Pricing strategy | Preis | Price | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
-
Dynamic pricing with Bayesian demand learning and reference price effect
Cao, Ping, (2019)
-
Dynamic pricing for inventories with reference price effects
Chenavaz, Régis, (2018)
-
Dynamic pricing for inventories with reference price effects
Chenavaz, Régis, (2018)
- More ...
-
Empirical Generalizations from Reference Price Research
Kalyanaram, Gurumurthy, (1995)
-
Empirical Generalizations from Reference Price Research
Kalyanaram, Gurumurthy, (1995)
-
An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods.
Kalyanaram, Gurumurthy, (1994)
- More ...