Behavioral return interventions : how behavioral science helps prevent returns in e-commerce
Dr. Thilo Pfrang, Dr. Philipp Spreer
| Year of publication: |
2022
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|---|---|
| Authors: | Pfrang, Thilo ; Spreer, Philipp |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 39.2022, 4, p. 24-33
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| Subject: | Verhaltensökonomik | Behavioral economics | Electronic Commerce | E-commerce | Kapitaleinkommen | Capital income | Verhalten | Behaviour | Anlageverhalten | Behavioural finance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326290