Behavioural Targeting in online advertising using web surf history analysis and contextual segmentation
Jason K. Deane, Loren P. Rees and Terry R. Rakes
| Year of publication: |
2011
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|---|---|
| Authors: | Deane, Jason K. ; Rees, Loren P. ; Rakes, Terry R. |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 21063278. - Vol. 9.2011, 3, p. 271-291
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009851682