Being unconventional : the impact of unconventional packaging messages on impulsive purchases

Manish Das, M. S. Balaji, Subhrajit Paul, Victor Saha

Year of publication:	2023
Authors:	Das, Manish ; Balaji, M. S. ; Paul, Subhrajit ; Saha, Victor
Subject:	curiosity \| emoji \| impulsive products \| packaging \| packaging messages \| unconventional \| Verpackung \| Packaging \| Konsumentenverhalten \| Consumer behaviour

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