Believability and Consumer Perceptions of Implausible Reference Prices in Retail Advertisements
| Year of publication: |
1996
|
|---|---|
| Authors: | Suter, Tracy A. ; Burton, Scot |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 13.1996, 1, p. 37-54
|