Benchmarking Consumer Perceptions of Product Quality with Price: An Exploration
| Year of publication: |
1996
|
|---|---|
| Authors: | Noe͏̈l, Noel Mark ; Hanna, Nessim |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 13.1996, 6, p. 591-604
|