Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast fashion brands
Xiaoyong Wei and Sojin Jung
| Year of publication: |
2022
|
|---|---|
| Authors: | Wei, Xiaoyong ; Jung, Sojin |
| Subject: | Benefit appeal | Construal level theory (CLT) | Corporate social responsibility | Fast fashion brands | Perceived corporate hypocrisy | Perceived hypocrisy | Promotion strategies | Corporate Social Responsibility | Mode | Fashion | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-04-2020-2850 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164309