Benefit-triggered or trust-guided? : investigation of customers' perceptions towards AI-adopting hotels amid and post COVID-19 pandemic
Year of publication: |
2025
|
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Authors: | Ghazi, Karam Mansour ; Kattara, Hanan ; El-Bayoumi Salem, Islam ; Shaaban, Mohammad Nabil |
Published in: |
Tourism and hospitality research : THR. - London : Sage Publications, ISSN 1742-9692, ZDB-ID 2094553-X. - Vol. 25.2025, 1, p. 38-56
|
Subject: | Artificial intelligence | behavioral intentions | customer trust | perceived benefits | UTAUT2 | Konsumentenverhalten | Consumer behaviour | Coronavirus | Künstliche Intelligenz | Hotellerie | Hotel industry | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception |
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