Berands as signals : a cross-country validation study

Tülin Erdem, Joffre Swait and Ana Valenzuela

Year of publication:	2010
Authors:	Erdem, Tülin ; Swait, Joffre ; Valenzuela, Ana
Published in:	Brand management ; Vol. 1. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 195-221
Subject:	Welt \| World \| Vergleich \| Comparison \| Informationsökonomik \| Economics of information

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