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[Besprechung von:] Naert, P. A. and P. S. H. Leeflang: Building implementable marketing models. Leiden, Boston 1978

M. T. G. Meulenberg
Year of publication:
1979
Authors: Meulenberg, M. T. G.
Other Persons: Naert, P. A. (contributor) ; Leeflang, P. S. H. (contributor)
Published in:
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association. - Dordrecht : Kluwer, ISSN 0013-063X, ZDB-ID 216123-0. - Vol. 127.1979, 2, p. 360-361
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