Best of both worlds ad contracts : guaranteed allocation and price with programmatic efficiency
Maxime C. Cohen, Antoine Désir, Nitish Korula, Balasubramanian Sivan
| Year of publication: |
2023
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|---|---|
| Authors: | Cohen, Maxime C. ; Désir, Antoine ; Korula, Nitish ; Sivan, Balasubramanian |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 69.2023, 7, p. 4027-4050
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| Subject: | auctions | guaranteed contracts | online ads | revenue management | risk aversion | Revenue-Management | Revenue management | Risikoaversion | Risk aversion | Auktionstheorie | Auction theory | Vertrag | Contract | Allokationseffizienz | Allocative efficiency |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2022.4542 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338333