BEST PRACTICE - Measuring sales performance - Why focusing solely on financial indicators isn't the best way to judge performance, and how setting unrealistic targets is demotivating.
| Year of publication: |
2013
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|---|---|
| Authors: | Marcos, Javier ; Franco, Monica ; Kerr, Peter |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2013, p. 48-49
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