Best Practices der CSR-Markenführung und -kommunikation
Year of publication: |
2014
|
---|---|
Authors: | Baumgarth, Carsten ; Binckebanck, Lars |
Published in: |
Sustainable Marketing Management : Grundlagen und Cases. - Wiesbaden : Springer Gabler, ISBN 3-658-02436-4. - 2014, p. 175-203
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenarchitektur | Brand architecture | Deutschland | Germany |
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