Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertising placements

As more print media move to online, news and media websites have evolved with increasing complexity in content, design, and monetization strategies. In this article, the authors examined and reported the web design patterns of 150 leading news and media websites in six different categories: TV news, online newspapers, online magazines, and technology news, sports news, and business news, using 28 analytics metrics in four dimensions: content structure, multimedia, social sharing, and advertising placements.

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Year of publication:	2018
Authors:	Zhang, Sonya ; Lee, Samuel ; Hovsepian, Karen ; Morgia, Hannah ; Lawrence, Kelli ; Lawrence, Natalie ; Hingle, Ashish
Published in:	International Journal of Business Analytics (IJBAN). - IGI Global, ISSN 2334-4555, ZDB-ID 2797982-9. - Vol. 5.2018, 4 (01.10.), p. 43-60
Publisher:	IGI Global
Subject:	Content Structure \| Content Website \| Multimedia \| Native Advertisement \| News and Media Website \| Social Sharing \| Display Advertisement \| Web Analytics \| Web Design

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Type of publication:	Article
Language:	English
Other identifiers:	10.4018/IJBAN.2018100103 [DOI]
Source:	Other ZBW resources

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012043211