Best Selection of Strategic Plans in Balanced Scorecard Using Goal Programming Model

In increasingly competitive business environments, many organizations adopt the strategic planning approach to strive for business excellence. On the other hand achievement and implementation of strategies can perform an important role for the purpose of organizations' success. Balanced scorecard is an appropriate tool for designing operational strategies. In fact one of the balanced scorecard problems is the miss selection in strategic plans' performance. So, in this paper by using proposed model, using the consensus of organization's managers and experts' opinions, measures of four perspectives and general objectives are determined in BSC, and then using experts' opinions and taking the relative importance of decision makers' opinions into consideration, by using Goal Programming model, the performances of strategic plans are selected in BSC model. The introduced method is used in a study and extracted results from it are analyzed from different points of view. In this article Initiatives is called strategic plans