Better Customer Insight-in Real Time - A new tool for mobile phones helps researchers gather instant feedback from target markets 24 hours a day.
| Year of publication: |
2012
|
|---|---|
| Authors: | Macdonald, Emma K ; Wilson, Hugh N ; Konuş, Umut |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2012, p. 102-111
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