Better together? : how evolution of co-branding alliance affects performance
Arne Nygaard and Robert Dahlstrom
| Year of publication: |
2023
|
|---|---|
| Authors: | Nygaard, Arne ; Dahlstrom, Robert |
| Subject: | Alliance evolution | Co-branding alliance | Franchising | Longitudinal research | Role ambiguity | Vertical control | Strategische Allianz | Strategic alliance | Unternehmenskooperation | Inter-firm cooperation | Markenführung | Brand management | Marketingkooperation | Marketing cooperation | Unternehmenserfolg | Firm performance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-07-2022-0304 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333362