Between an ad block and a hard place : advertising avoidance and the digital world
Louise Kelly, Gayle Kerr, and Judy Drennan
| Year of publication: |
2017
|
|---|---|
| Authors: | Kelly, Louise ; Kerr, Gayle ; Drennan, Judy |
| Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 243-255
|
| Subject: | Mobile Marketing | Mobile marketing | Werbewirkung | Advertising effects | Vertrauen | Confidence | Kritik | Criticism | Internetnutzung | Internet usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646117