Beware, the ad men are everywhere : They're so ingenious in getting to us
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – As marketers become increasingly adept in exposing us to advertising, consumers constantly need to ask: Are their advertisements truthful, do they obey government regulations – and do they annoy or please us? Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
Year of publication: |
2011
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 27.2011, 9, p. 26-28
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Advertising media mix | Advertising strategy | Brands | Digital media | Film industry | internet marketing | Magazines | Marketing strategy | Television | Regulations |
Saved in:
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