Beyond blue oceans : implications of entry time for actors in new markets
Year of publication: |
2008
|
---|---|
Authors: | Vangkilde, Mads |
Published in: |
Strategic market creation : a new perspective on marketing and innovation management. - Chichester [u.a.] : Wiley, ISBN 978-0-470-72509-2. - 2008, p. 210-228
|
Subject: | Marketingmanagement | Marketing management | Markteintritt | Market entry | Wettbewerbsvorteil | Competitive advantage |
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