Beyond browsing : motivations for experiential browsing and goal-directed shopping intentions on social commerce websites

Hsiu-Chia Ko

Year of publication:	2020
Authors:	Ko, Hsiu-Chia
Subject:	Attitude \| desire \| experiential behavior \| model of goal-directed behavior \| motivation \| social commerce \| Konsumentenverhalten \| Consumer behaviour \| Motivation \| Online-Handel \| Online retailing \| Social Web \| Social web \| Website \| Electronic Commerce \| E-commerce

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