Beyond form and function : why do consumers value product design?
Minu Kumar, Charles H. Noble
| Year of publication: |
2016
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|---|---|
| Authors: | Kumar, Minu ; Noble, Charles H. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 2, p. 613-620
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| Subject: | Consumer | Product design | Grounded theory development | Value | Design acumen | Produktgestaltung | Konsumentenverhalten | Consumer behaviour | Grounded Theory | Grounded theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011436022