Beyond homo economicus : a conceptual approach to human behavior in implementing early supplier involvement
Lutz Kaufmann, Craig R. Carter, and Holger Materlik
| Year of publication: |
2013
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|---|---|
| Authors: | Kaufmann, Lutz ; Carter, Craig R. ; Materlik, Holger |
| Published in: |
The SAGE handbook of strategic supply management. - Los Angeles : SAGE, ISBN 1-4129-2408-1. - 2013, p. 400-421
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| Subject: | Produktentwicklung | New product development | Lieferantenmanagement | Supplier relationship management | Verhalten | Behaviour | Homo Oeconomicus | Homo economicus | Entscheidungstheorie | Decision theory | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009707586