Beyond likes and shares : the secret to building stronger brands on social media from a privacy calculus perspective
Sohail Ahmad and Li Liang, Ahmad Iqbal, Irshad Hussain Sarki
| Year of publication: |
2025
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|---|---|
| Authors: | Ahmad, Sohail ; Li, Liang ; Iqbal, Ahmad ; Sarki, Irshad Hussain |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 22.2025, 1, p. 72-97
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| Subject: | brand loyalty | community engagement | privacy calculus | S-D logic theory | SMMa | SOR theory | Social Web | Social web | Datenschutz | Data protection | Markenführung | Brand management | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2025.144205 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015468244