Beyond matrices and black-box algorithms: setting marketing priorities with Marketing Strategy Conferences
| Year of publication: |
2009
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|---|---|
| Authors: | Schilling, Martin S. ; Schulze-Cleven, Paul J. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 25.2009, 5-6, p. 571-590
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