Beyond presence : creating attractive online retailing stores through the cool AR technology
Min Zhang, Yiwei Li, Yuzhuo Li, Xingyao Ren
| Year of publication: |
2023
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|---|---|
| Authors: | Zhang, Min ; Li, Yiwei ; Li, Yuzhuo ; Ren, Xingyao |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 3, p. 1139-1156
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| Subject: | AR-based product presentation | online store attractiveness | perceived coolness | spatial presence | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014250722