Beyond princess culture : gender and children's marketing

Pink or blue?: the gendering of children's marketing / Katherine A. Foss -- Caddie woodlawn grows up : constructions of girlhood in the 1930s / Kate Roberts Edenborg -- Marketing gaming for girls : the framing of princess zelda in American and Japanese nintendo commercials / Mimi Wiggins Perreault, Gregory Perreault, and Michael McCarty -- Where the inner star leads : neoliberal sensibilities in American girl dolls "talents" / Natalia Rybas and Sergey Rybas -- Updating classic toys -- Guys and dolls : gender-inclusive toy marketing / Christine Eschenfelder -- The force is now female : the gendered marketing of Star Wars / Jennifer M. Fogel -- Building the future or making friends? : constructing gender in lego narratives / Katherine A. Foss -- Empowerment through Disney? : third wave feminist discourse in the "dream big, princess" campaign / Erika M. Thomas -- Imagine the possibilities : marketing girls' leadership through the president Barbie doll / Madeleine Esch -- Redefining gendered spaces -- The internet asks : why are there no science shirts for girls? : examining a retailer's marketing misstep and public relations success / Nathan Gilkerson -- Kids in the kitchen : an analysis of gendered narratives on the food network / Rebecca Swenson -- What are our children listening to? : gender stereotyping and adult themes in kidz bop / Torie Fowler -- Diy superheroines : craftivism, capitalism, and counter-hegemonic girl culture / Spring-Serenity Duvall -- Beyond princess culture : navigating new spaces / Katherine A. Foss.