BEYOND REACH AND FREQUENCY The Power of Reach and Frequency in the Age of Digital Advertising: Offline and Online Media Demand Different Metrics
Year of publication: |
2010
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Authors: | Cheong, Yunjae ; de Gregorio, Federico ; Kim, Kihan |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 50.2010, 4, p. 403-416
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