Beyond relationship quality : examining relationship management effectiveness
Bohyeon Kang, Sejo Oh, and Eugene Sivadas
| Year of publication: |
2013
|
|---|---|
| Authors: | Kang, Bohyeon ; Oh, Sejo ; Sivadas, Eugene |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 3, p. 273-287
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Messung | Measurement | B-to-B-Marketing | Business-to-business marketing | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787445