Beyond service attributes: do personal values matter?
| Year of publication: |
2011
|
|---|---|
| Authors: | Durvasula, Srinivas ; Lysonski, Steven ; Madhavi, A.D. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 25.2011, 1 (22.2.), p. 33-47
|