Beyond the interoperability of telephony, VoIP and networking: self-realisation marketing contribution to value creation in telecommunications sector
Emílio José Montero Arruda Filho, Fabio Cassia and Alberto Marino
| Year of publication: |
2008
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|---|---|
| Authors: | Arruda Filho, Emílio José Montero ; Cassia, Fabio ; Marino, Alberto |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 3.2008, 1, p. 56-80
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| Subject: | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation | Telekommunikationssektor | Telecommunications industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003717531