Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings
| Year of publication: |
2012
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|---|---|
| Authors: | Walker Naylor, Rebecca ; Poynor Lamberton, Cait ; West, Patricia M |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 6, p. 105-121
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