Bias and variability in purchase intention scales
| Year of publication: |
2007
|
|---|---|
| Authors: | Wright, Malcolm ; Macrae, Murray |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 4, p. 617
|