Bibliometric analysis on the application of fuzzy logic into marketing strategy
Year of publication: |
2023
|
---|---|
Authors: | Rosário, Albérico Travassos ; Dias, Joana Carmo ; Ferreira, Hélder |
Published in: |
Businesses. - Basel, Switzerland : MDPI, ISSN 2673-7116, ZDB-ID 3063751-X. - Vol. 3.2023, 3, p. 402-423
|
Subject: | consumer behavior | fuzzy logic | fuzzy marketing | marketing strategy | Fuzzy-Set-Theorie | Fuzzy sets | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
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