Big Data and consumer behavior : a quantitative study among Moroccan internet users

Youssra Lazrak, Ouijdane Amrani, Amina El Idrissi Tissafi

Year of publication:	2024
Authors:	Lazrak, Youssra ; Amrani, Ouijdane ; El Idrissi Tissafi, Amina
Published in:	AI and data engineering solutions for effective marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-3172-9. - 2024, p. 266-283
Subject:	Big Data \| Big data \| Wirkungsanalyse \| Impact assessment \| Konsumentenverhalten \| Consumer behaviour \| Einkaufsverhalten \| Shopping behaviour \| Kundenzufriedenheit \| Customer satisfaction \| Online-Handel \| Online retailing \| Marokko \| Morocco

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