Big Data and consumer behavior : imminent opportunities
Charles F. Hofacker (Florida State University, Tallahassee, Florida, USA), Edward Carl Malthouse (Department of Integrated Marketing Communications, Northwestern University, Evanston. Illinois, USA), and Fareena Sultan (Northeastern University, Boston, Massachusetts, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Hofacker, Charles F. ; Malthouse, Edward Carl ; Sultan, Fareena |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 2, p. 89-97
|
| Subject: | Big Data | Consumer behavior | Marketing analytics | Big data | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-04-2015-1399 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011524139