Big data and marketing analytics in gaming : combining empirical models and field experimentation

Harikesh Nair; Sanjog Misra; William J. Hornbuckle IV; Ranjan Mishra; Anand Acharya

Year of publication:	2013 ; This version: Dec 20, 2013
Authors:	Nair, Harikesh ; Misra, Sanjog ; Hornbuckle, William J., IV. ; Mishra, Ranjan ; Acharya, Anand
Publisher:	Rochester, NY : Simon Graduate School of Business, Univ. of Rochester
Subject:	marketing \| promotions \| casinos \| behavioral targeting \| nonrandom targeting \| endogeneity \| field experiments \| Experiment \| Big Data \| Big data \| Feldforschung \| Field research \| Glücksspiel \| Gambling

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