Big data and the future of knowledge production in marketing research : ethics, digital traces, and abductive reasoning
Mathieu Alemany Oliver; Jean- Sébastien Vayre
| Year of publication: |
2015
|
|---|---|
| Authors: | Oliver, Mathieu Alemany ; Vayre, Jean-Sébastien |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 1, p. 5-13
|
| Subject: | big data | segmentation | research ethics | research methods | abductive reasoning | Big Data | Big data | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Data Mining | Data mining | Ethik | Ethics | Forschung | Research | Unternehmensethik | Business ethics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011380425