Big data in small business : data-driven growth in small and medium-sized enterprises

Carsten Lund Pedersen (Assistant Professor, Copenhagen Business School, Denmark), Adam Lindgreen (Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa), Thomas Ritter (Professor), Torsten Ringberg (Professor, Copenhagen Business School, Denmark)

Contents: Introduction / Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg -- Part I: Foundations: Getting the basics right -- 1. Building small business utopia: How artificial intelligence and big data can increase small business success / Karen G. Mills and Annie V. Dang -- 2. Gdpr compliant processing of big data in small business.

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Year of publication:	2021
Other Persons:	Pedersen, Carsten Lund (ed.) ; Lindgreen, Adam (ed.) ; Ritter, Thomas (ed.) ; Ringberg, Torsten (ed.)
Institutions:	Edward Elgar Publishing (publisher)
Publisher:	2021: Cheltenham, UK : Edward Elgar Publishing
Subject:	Big Data \| Big data \| Künstliche Intelligenz \| Artificial intelligence \| KMU \| SME

Extent:	1 Online-Ressource (272 Seiten)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-83910-016-1 ; 978-1-83910-015-4
Other identifiers:	10.4337/9781839100161 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012665637