Biometrics and multi-platform messaging
Theresa Treutler; Brian Levine; Carl D. Marci
| Year of publication: |
2010
|
|---|---|
| Authors: | Treutler, Theresa ; Levine, Brian ; Marci, Carl D. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 3, p. 243-249
|
| Subject: | Werbewirkung | Advertising effects | Werbeträger | Advertising media | Wahrnehmung | Perception | Neuromarketing | Biometrie | Biometrics | Kanada | Canada |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008697051