Blame it on Hollywood : the influence of films on Paris as product location
Year of publication: |
July 2016
|
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Authors: | Gkritzali, Alkmini ; Lampel, Joseph ; Wiertz, Caroline |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 7, p. 2363-2370
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Subject: | Cultural industries | Cognitive consumption of location | Myth making | Motion pictures | Hollywood | Paris | Filmwirtschaft | Film industry | Kultursektor | Cultural sector | Betriebliche Standortwahl | Firm location choice | Frankreich | France | Konsumentenverhalten | Consumer behaviour | Film | Kognition | Cognition |
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