Blame the bot : anthropomorphism and anger in customer-chatbot interactions
Year of publication: |
2022
|
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Authors: | Crolic, Cammy ; Thomaz, Felipe ; Hadi, Rhonda ; Stephen, Andrew T. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 1, p. 132-148
|
Subject: | anger | anthropomorphism | artificial intelligence | chatbots | conversational agents | customer service | expectancy violations | Künstliche Intelligenz | Artificial intelligence | Kundenservice | Customer service | Emotion | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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