Blending the supply chain into a cohesive business system

Evaluates the Five Partners Model (also known as the Flagship Model) that challenges traditional models of competition. States the flagship firm should consist of leadership to a vertically integrated chain of businesses with which it has established key relationships. Describes the role of each of five partners: the flagship firm; key suppliers; key customers; the non‐business infrastructure; and key competitors. Uses figures to add further explanatory emphasis to the article. Concludes that the question of organizational boundaries and control is not going to go away.