Bloom Programme: Micro-distribution of Mars Products in Manila

This paper provides an overview of the Bloom micro-distribution programme, an initiative spearheaded by Mars Catalyst and Mars Wrigley Confectionery Philippines that engages female sellers in Manilla, Philippines, as distributors of Mars Wrigley confectionery products. The case includes assessment of the multi-dimensional impact of Bloom on the 300+ sellers as well as the challenges the project faces. Data for this paper were drawn from documents provided by Bloom staff, key informant interviews, and surveys of sellers conducted by Bloom in 2016; the programme remains active.