Blowing your mind : a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measures
Dai-In Danny Han, Jessika Weber, Marcel Bastiaansen, Ondrej Mitas, Xander Lub
| Year of publication: |
2020
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|---|---|
| Authors: | Han, Dai-In Danny ; Weber, Jessika ; Bastiaansen, Marcel ; Mitas, Ondrej ; Lub, Xander |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 1, p. 47-68
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| Subject: | cultural tourism | EEG | virtual reality | augmented reality | visitor experience | Virtuelle Realität | Virtual reality | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Kulturtourismus | Cultural tourism | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2020.105118 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179164