Blue Ocean Strategy - When companies compete by grabbing for a greater share of limited demand, products turn into commodities and everyone gets bloodied. There is another way. With blue ocean strategy, growth can be both rapid and profitable.
Year of publication: |
2004
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Authors: | Kim, W.Chan ; Mauborgne, Renée |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2004, p. 76-85
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