Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences

Charles Aaron Lawry

Year of publication:	2022
Authors:	Lawry, Charles Aaron
Subject:	digital advertising \| Luxury consumers \| mobile marketing \| shopper marketing \| Konsumentenverhalten \| Consumer behaviour \| Luxusgüter \| Luxury goods \| Mobile Marketing \| Mobile marketing \| Online-Marketing \| Internet marketing \| Online-Handel \| Online retailing \| Innovationsakzeptanz \| Innovation adoption \| Werbung \| Advertising \| Mobilkommunikation \| Mobile communications \| Marketingmanagement \| Marketing management \| Werbewirkung \| Advertising effects

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