Blurring the lines : is there a need to rethink industrial marketing?

Yoram Wind

Year of publication:	2008
Authors:	Wind, Yoram
Published in:	The impact of theory on representations of the consumer and the marketing organisation. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 411-425
Subject:	Marketingtheorie \| Marketing theory \| Lieferantenmanagement \| Supplier relationship management

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