Book Review: The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses
| Year of publication: |
2006
|
|---|---|
| Authors: | Detomasi, David |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 34.2006, 2, p. 265-266
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